Thursday, December 19

Duck Dynasty Going Down?


Now you would think we'd been paying attention here.  Haven't we learned from Paula Deen that hate just doesn't do well for your brand?  We've got yet another brand in crisis, stemming from "inappropriate" public comments.

Evidently the lead character, the Dad, from A&E's Duck Dynasty is quoted in an upcoming issue of GQ Magazine as saying some pretty nasty things about gay people.  He says he's spreading his "religious" beliefs and many are saying that he's entitled to do that.

Ok, the man's entitled to his opinions and beliefs but the rest of us don't have to buy them.  Or him.  His franchise has gotten huge, far beyond the television show with an entire lineup of products so these kinds of comments can't help but reflect on his (growing) brand.

A&E quickly responded by halting future filming, probably while they sort out a game plan.  Good move.  It'll be interesting what GQ has to say, now that his comments are causing quite the stir.  The issue isn't even out yet!

Fortunately, hatred doesn't sell and he's already trying to back track a bit.  The "back tracks" are always a bit comical, I have to say, because they end up digging a bigger hole IMO.  We saw that with Paula Deen, the CEO of Barilla, and sadly an even longer list of public brands that can't keep their personal comments to themselves and then "regret it" later from a business standpoint.

Every time this happens, I keep coming back to a couple of thoughts.  It's hard to support hatred of any kind, even on an issue that still polarizes people like gay rights.  Or perhaps this is all just a form of targeting, getting your audience to align around some core beliefs and thereby building a connection with them.

Freedom of speech, absolutely.  Freedom to turn the channel, absolutely. Freedom for the cable operators to take away his platform, absolutely.

Either way, I am not going to support hatred from any brand, but I also can't help but chuckle at the irony of it all ... his comments are in GQ!  GQ!  Enough said on this topic.

What's your experience?  Jim.

8 comments:

  1. Rael, MassachusettsDecember 19, 2013 at 7:43 AM

    As much as its happened before, folks just dont learn, especially when you're a public figure ("don't piss any group off"!). Then again, "look at him" and what else can you expect from a Neanderthal redneck....lol.....

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    1. Your comment at the end, "..."look at him" and what else can you expect from a Neanderthal redneck..." are just as ignorant. I TOTALLY disagree with his comments, they are pretty hurtful, but apparently he can't be that stupid. He and his family have grown a simple duck calling business into a major brand that is earning them and the network tens of millions of dollars.

      That being said, since it was GQ, no doubt he was asked a targeted question that lead him into his sensational answer. What he should've been was smart enough not to play right into the journos line of fire.

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    2. David, your comment "he should have been 'smart' enough not to play into journos hands" is just the point. These guys are not smart. They have a successful duck calling biz, but often when unsuspecting people luck into the this type of reality celebrity soon enough their true colors show through. They have apparently here.

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    3. You are so right, just because you're thrown into the spotlight doesn't mean you're ready for it. Clearly he's not thinking about the bigger picture or the future of his business, or he wouldn't have apologized so quickly. Jim.

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  2. I am so NOT a fan of this whole crazy clan, but now that he's started venting venemous homophobic tripe, it's put the nail in the coffin. I hope we see the last of the dynasty soon. Nutters.

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  3. I for one have watched this show from the start. I do not support hatred or social judgement against any group, that is wrong and this guy should called out for such. But if you have ever watched this show, 99% of it is all about good family values and that should be applauded, so we shouldn't be so quick to globally label them as bad or prejudice. How many of us in our own families have some relative we cringe at during family dinners? Exactly. I find it so hypocritical that those who preach acceptance, do not allow for acceptance of apologies as part of human growth, some of us need much more than others. Jim, you are absolutely right, this is about choice. His choice to say this and your choice to turn it off.

    Jim, I don't think most people think about things and their lives in the context of "their brand", that's way to calculated for most folks to operate in, Kardashians, yes...these guys, no way. That said, they are not stupid, they have grown an amazing business from an amazing product and should be applauded as such - if one of them finds out the hard way that hatred is not acceptable, then it's a lesson long over-due.

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  4. Totally true about the "brand" thing, evidence Paula Deen and many others before her. Well said, Alex! Jim.

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  5. David, you are right!...,and it was my sarcasm in using 'freedom of speech' to prove a point, (by calling him a "neanderthal redneck") that just because a person has a right to say what he or she wants, doesn't mean that it isn't ignorant or offensive!!!!!! Lol....and my point is why not everyone just say what we think about everyone and everything, if we are ALL entitled to free speech!?!?

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