In my latest article in Entrepreneur, I continue my ongoing series about building the small brand experience specifically as it relates to leveraging touchpoints. Here I take a simple look at digital and social media.
If you're into it, give it a click here. Appreciate it.
What's your experience? Jim.
- President, Cohn & Wolfe NA
- Author, The Experience Effect series
- Professor, NYU
- Contributor, Entrepreneur and Huffington Post