I'm feeling a kinder, more gentle ... even human ... Super Bowl coming.
Here's how I captured it for Huffington Post ... click here!
I mention a few spots in the post, so here they are for your viewing pleasure ....
Witness this spot from Budweiser, doesn't get more human that this:
Even Go Daddy, which generally pours on the sex, is going a different route this year:
We have to give credit to Cheerios for having the vision to continue their campaign, bringing it to an even larger stage for the brand's Super Bowl first:
And my absolute favorite, from Guinness. It's a continuation of its "character" campaign, but done even better in Olympics style. One of the most moving pieces of advertising I have ever seen.
We shall see if this theme plays out further, but my early predictions certainly point to a very human round up of Super Bowl advertising.
What's your experience? JIM.
PS - Follow all the advertising as we tweet live during the game at #SBExp is the hashtag for a fun Twitter party.