I'm all about the brand experience ... it's how I think about marketing and how I think about building a business.
In every aspect of the business, the totality of the brand experience should be carefully crafted and monitored, from every angle.
I had an unlikely AHA moment the other day while traveling that I just had to share as it relates to this very topic.
I wrote it for Entrepreneur. Click here if you'd like.
What's your experience? JIM.
PS - Join us for Super Bowl Sunday as we tweet live about all the advertising at #SBExp