Thursday, January 2

Weight Loss, Kia Style

I'm going to break tradition this year and not do a review of weight loss marketing activity like I usually do ... it's just too expected at this point.

But in honor of what I know will be the onslaught, I thought I'd show my favorite weight loss video, a key driver for the new 2014 Kia Soul back car introduction back in the Fall with none other than Lady Gaga.

It's a great example of using pop culture icons and trying to create a pop culture icon in the meantime.

Give it a view:


I live for the applause, applause, applause ...

What's your experience?  JIM.

PS - I for one plan to hit Weight Watchers starting today to lose the extra ten I gained back since this video first ran!

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