Friday, February 21

Bloggers As Brands

My friend Isabel Laessig has created this great community called "Sunday Supper Movement."  The basic premise being that time spent around the table with family and friends is time well spent indeed

This is a movement that I can relate to and truly be a part of.  My best memories with my kids are around a dinner table, no matter where that table sat.

Isabel is a foodie and a blogger, as are many of her fans and followers ... as am I.  So when Isabel asked me if she could feature my new book on her site and write a blog post, I certainly jumped at the chance.  Isabel was also generous enough to give me a quote to appear in my new book as well.

But ... what to contribute to her community?

Since my new book is about personal branding, I thought I'd discuss what it means to be a brand from a blogger's perspective.  After all, bloggers are brands too.

Give it a read here, but also check out Isabel's "Sunday Super Movement" while you are at it.  And have a good #SundaySupper this weekend.

What's your experience?  JIM.

14 comments:

  1. I very much enjoyed your article on branding on the Sunday Supper Movement website. It is so important for bloggers to understand they are a brand and they do have a voice and influence.

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  2. I appreciate that, Renee. Hope all is well with you! JIM.

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  3. Thank you, Thank you!! I have learned so much from reading your blog and books and this means the world to me!

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  4. There's few (but more and more) businesses and individuals that respect and understand bloggers. Having insight from industry leaders like yourself, help us to become better at what we do and hopefully pave the way to gaining respect in the wider world too!

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  5. Thanks for sharing a different perspective to blogging. I'm finding with so many food blogs out there today that it is even more important to establish yourself as a brand. Sunday Supper Movement clearly states the who, what, when, where and how to their mission. A great example of a blog as a brand.

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  6. I have been blogging for over two years and last summer went to Isabel's Food & Wine Conference, which turned out to be a turning point for my blog. #Sunday Supper Movement is a wonderful reminder of some of the best qualities an individual and/or a brand can have…a sense of community, a shared love of food and family and a desire to succeed by helping one another rather than climbing over each other.

    I view my blog as its own brand and your article resonated with what I have, thus far, learned! Now it is time to read your book for more detailed information!!! I will, also, look forward to following what you post on your blog.

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  7. Thanks so much for these kind comments. It means the world to me to know my work is helping even just a tiny bit. Thank you! Jim.

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  8. I really enjoyed reading your post over at Sunday Supper. It's only been in the past month or so that I have begun to realize the connection between my blog and being a brand.

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  9. Best of luck to you as you reach higher and higher! JIM.

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  10. I read your article with great interest, and your book seems exactly what I need in this point in my blogging journey. Thanks Jim!

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  11. It's easy to forget (or never realize) that a blogger is a brand. Nice reminder!

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