Tuesday, February 18

The Tonight Show Starring Jimmy Fallon

Last night we witnessed the revitalization of one brand and the continual rise of another.

The Tonight Show is back in NYC, with SNL alum Jimmy Fallon as its starring host and rising star.

While the format and content was more nostalgic than innovative, I couldn't help but wonder where this will all go.

Yes there's a new set and a new host, but there's something even bigger ... let's face it television viewing habits have changed, drastically.  No one knows this better than Jimmy Fallon.  In a world there the three minute clip gets viewed on YouTube much more than the real-time full length show, this is a host that thrives in this phenomenon, because he professionally grew up with it.

So while we didn't see a lot of change last night, I'm betting there's an ongoing refresh planned as the show rolls out.  Content will be served up in small doses that can be viewed from the devices all throughout the next day, and in cabs rushing through the very streets of the city where it was taped the day before.

I know I personally won't be staying up late every night, but I'm looking forward to the shining moments when Jimmy "does his thing" with his guests and we all enjoy it the next day.

That's how The Tonight Show Starring Jimmy Fallon will roll, and I am so happy it's a brand that's come back to a city that never stops tweeting.  Keep your eyes and ears open today and you'll see what I mean.

What's your experience?  JIM.

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