Wednesday, March 19

Hold onto Summer with L&P

Here's a little summer fun from a beverage brand in New Zealand.  One of my NYU students turned me onto this low-tech, completely interactive outdoor advertising campaign that gives out flip flops and beach towels with the message "hold onto summer."

While this would never work in NY (ha!), it's a great example of not needing to go super high tech or super complicated, despite our desire in our now complex world.  As marketers we are constantly trying to out do ourselves, but sometimes the simple can break through.  Just give away disposable flip flops and beach towels!  Talk about giving value to a consumer at a time when they are still trying to enjoy what's left of the summer weather.

Here's a video that shows the delightful engagement that results:

What's your experience?  JIM.

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