First Heineken, then Sam's Adams, and then the late breaking Guinness.
The reason? The parades were excluding any self-expression from the LGBT community and many called it discriminatory.
I say I love it when a brand supports its audience. A brand should know what it stands for and it should always stand for its consumers. 'Nuff said from me.
In honor of the decision, may I present some pretty breakthrough advertising from Guinness ... "the choices we make reveal the true nature of our character." Indeed.
What's your experience? JIM.
PS - HuffPo ran a post from me on this very same topic! Click here to read it. Thanks!