Friday, March 14

Surprising Examples of Diversity

There's been a lot written lately about the rising diversity in advertising and marketing in general.  It's been said that finally advertising is reflecting the dynamics of our culture in terms of race, ethnicity, culture, and family dynamics.

Thank you very much.

Thought I'd highlight a few of my favorite examples of late, from brands you wouldn't necessarily expect to be cutting edge when it comes to these kinds of discussions.  But maybe that's the point, each are sparking discussions.

Swiffer features a mixed race family with a disabled Dad.  Many have also said that the disabled are extremely under-represented, so it's good to see people showcased so powerfully, so real, and in such a normal day-to-day situation.

Honey Maid (HONEY MAID!) takes diversity to a whole new level featuring a surprise addition of a gay couple and their baby, a single Dad, and an interracial family ... "labeling" them all as wholesome!  WHOLESOME!

Banana Republic takes a different a diverse approach in print and point-of-sale by also featuring all sorts of people, including Nate Berkus and his fiance.  Mixing in a "famous" gay couple (or anybody) with all sorts of other people is exactly the way it should be done, IMHO.

All I have to say is:  more, more, more!

Any examples you'd like to share?  What's your experience?  JIM.

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