Tuesday, April 8
Just a few weeks ago, Berlin was the first city in the world to get it's own internet domain.
Meaning that anyone in the city can purchase a url with .berlin (as opposed to.com or .org). It's a great way to quickly identify, solidify, and codify localized concerns.
Imagine you open a new restaurant and you have a website called Restaurant.Berlin!
Other cities will be jumping on the bandwagon soon, including New York and London.
Score one for the locals, at least how I see it. It's a great way for small business to separate itself out, or for big business to localize its content.
What's your experience? JIM.