Thursday, April 10

Dermablend Doesn't Conceal "You"

I've worked in the beauty space for most of my career, and I learned day one that it's all about confidence.   In a nutshell, the products cover up our imperfections ... fine lines, wrinkles, blemishes, dry patches, blotches ... you name it ... so that we can feel better about ourselves.  Sounds shallow when put in black and white like that, but an entire industry exists to do just that.  And it's a very important industry.  Building up confidence is a wonderful thing, no matter who you are.

Dermablend takes it all to a whole new level, literally, with "Camo Confessions."

Perhaps infamously known for covering up tattoos, Dermablend is a line of "corrective cosmetics" designed for people with pretty severe skin conditions.  The products cover it all up so no one has to know what's going on underneath.  Truly builds self confidence in the process.

The brand's new campaign adds a new twist though ... by showing us that by covering up what makes people less confident actually helps their true self come out.  All these years in the business and I'd never thought about it that way!

By concealing these people's insecurities, they don't have to conceal themselves anymore.  They can be who they really are without all the insecurities that have plagued them.  Their true selves can come shining through.

Here's an example of one of the brand's "Camo Confessions:"



Dermablend shows us a fascinating reality and the true benefit of cosmetics, with an invitation to share your own "Camo Confession."

Here's another one:



To me, this all elevates both the brand and the industry.  Thank you.

What's your experience?  JIM.

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