Tuesday, April 22
DTC Hall of Fame
Last night I was inducted into the DTC Hall of Fame from DTC Perspectives.
For those not completely familiar, "DTC" stands for "direct to consumer" which is short hand for consumer marketing of pharmaceutical products. It originated as television advertising and started as just prescription products but now the category has enlarged immensely.
For those also not completely familiar, "DTC Perspectives" is the largest trade organization in the space ... a gathering place so to speak for those of us in the industry to share, network, and learn together.
Which is exactly the point.
I read recently that leaders should be "masters of their craft." I agree, but the truth is I'm not sure that is a goal that anyone can attain. It's an ongoing journey of constant learning. Which is why I am such a student of marketing. It's why I write this blog every day, teach at NYU, and work with clients. I'm constantly learning and striving to be better, right along side all of you. Right along side my colleagues who were also inducted last night and in years past. Congratulations to you.
So I take an honor like this as inspiration to keep studying and keep learning. Marketing is a craft that gets better over time. I guess something like the Hall of Fame says I've been doing it for awhile, to which I say I still have awhile to go!
Thanks for the incredible honor ... I promise to use it to do even better.
With a big thanks to Helayne Spivak, my partner in crime at Saatchi Wellness, who gave me an incredible lifetime moment of introducing me at the ceremony last night. I am forever grateful for that and the many other memories we have together.