My students picked up on the rising level of marketing activity around the impending World Cup. The big brands are starting to kick in, and kick in big time. So as a class we took a look at three of the biggest who have recently launched new advertising campaigns around the World Cup.
It was absolutely mind-boggling to see the sea of sameness and to see how these three particular brands chose to incorporate their branding (or not).
First up is Pepsi:
Interesting to note that, as a viewer, you can make the video much more interactive ... a way I imagine to increase brand engagement as well.
Now take a look at Pepsi's biggest competitor, Coke:
Finally we take a look at Nike, as a way to observe how these three brands all tackle the same pop culture moment from their unique brand perspective:
The consensus among the class? Three brands tackling the same sentiment, all sounding relatively the same and relatively interchangeable.
What do you think? What's your experience? JIM.