Wednesday, April 16

World's Toughest Job

Here's a must see video from a surprising brand.

Hint ... we are ramping up for the next pop culture moment.  But it's not what you might expect.

This video has gone completely viral, very quickly, to celebrates this moment.  It starts with a simple question ... would you like to apply to what looks like is the "world's toughest job?"

In a very unexpected way.  From a very unexpected brand.  Give it a look ... "World's Toughest Job."  You have to watch the video to find out the brand who created it, and why.

That's a wow.  Wow!  What's your experience?  JIM.


  1. The concept is great and the creative approach very well executed. The whole idea tackles a powerful insight . Being a mom is indeed a lifetime job with no better compensation than the child's well being. It also reminded of our last class and the whole discussion about finding the most appropriate emotional benefits to reach moms and dads.

  2. I know! I wish we had been able to show it in class! JIM