Tuesday, June 3

BrandZ


BrandZ just released its annual report of the Top 100 Most Valuable Global Brands.  It's always a fascinating read because it's more than just a list, it's actually an insightful account of what brands are doing around the world.

This year I was a contributor in the Personal Grooming front, specifically as it relates to men ... and their role in the household as well.  Great fun.  My part of the write up is as follows:

Male grooming trend reflects changing gender assumptions
Male grooming has come a long way in the past few years, fueled by Millennial attitudes and the changing gender roles in the household. There is a more united approach to the household with responsibilities divided less along gender lines and more along shared interests and time management. The man isn’t always the breadwinner in the family. At the same time, there’s been resurgence of the idea that it’s OK for a guy to be manly or for a woman to be feminine. So the household broadening of gender roles has been accompanied by permission to be distinctively male or female.

Of course there's a lot more to the report than just this one section.  Give it a click here if you'd like to read the whole report.

Spoiler alert:  Google tops the list this year!

What's your experience?  JIM.

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