"Isn't it time we celebrate Dads?" Indeed!
The folks at Dove Men+Care do just that ... without a lick of a product mention ... by showing real moments of real Dads in real caring situations. Along with a study that quotes, "75% of Dads say they are responsible for the emotional well-being of their children."
It's more than just being around, and it's more than just playtime ... it's about emotional well-being. Bravo!
It's an online campaign timed for Father's Day with lots of social media engagement at #RealDadMoments. Certainly coming from a brand that seems to get real life, given all the work they've done in "real beauty."
Give it a look, and Happy Father's Day.
Just love all the "Daddy!!!" It is time we celebrate Dads too! What's your experience? JIM.