It's from the brand Always, but it's not looking to sell "those products." The brand is pitching confidence.
It's a brilliant portrayal of how confidence changes young girls as they age, and how we can easily instill confidence back in if we take the right approach.
As a Dad, I'm all for it. As a marketer, I'm all for it. And I say "thank you."
While certainly not the first to do it, I give the brand a lot of credit for stepping away from product pitching and promoting something of value to its consumers ... something valuable to all of us.
Join the movement ... let's change the meaning of #LikeAGirl to what it should be. Give the video a look:
Incredible, right? What's your experience? JIM.
PS - Madonna tackles this very subject in one of my favorite songs from her career. "For A Girl."