Thursday, July 17
American Craftsmanship in Men's Fashion
I've been noticing a resurgence in "American Craftsmanship" in consumer goods, particularly those targeted to men. I think it's been happening for awhile now, but seems to be hitting critical mass.
It's partially "made in the USA" to some extend, but it's more than that. It's not just where it's made, and how it's made, but how it looks and feels and projects for the wearer.
It's the LOOK of American Craftsmanship that seems to be trending, at least to my eye.
Here's a laundry list of examples, just to prove my point:
- Carhartt jackets
- Filson messenger bags
- Shinola watches (my pick of the year last year for best product)
- Goorin Brothers hats (I have two!)
Not to mention J.Crew, Allen-Edmonds shoes, and even Jeep (the car you drive is a part of your image, after all).
Do you notice a similar look and feel with all of these brands? Rugged, masculine, well-crafted, and ... well ... American.
I know it's a bit of a heavy look, but I like the message it sends: confident, tailored, quality ... like the guy who wears it. One brand helping another brand!
Do you wear this look? What's your experience? JIM.