Tuesday, July 8
Real Men in Underwear Ads
As a society and as marketers, we've long talked about the unrealistic portrayal of women, in advertising, Hollywood, and society at large. Dove positioned its brand around it.
There's no denying it.
We've long avoided the same topic as it relates to men, however. Truth be told, men are also held to high standards in the same venues ... leading to unrealistic body images of perfection. Unrealistic in that they are nearly impossible to obtain and maintain.
Believe me, I still try!
Well a group of people took it on ... giving men a little airtime on the very topic of body image by contrasting underwear advertising with real men in the same poses. All to make a point; a very good point.
Take a look at the photos by clicking here and let me know ... what's your experience? JIM.