There's a very interesting art installation happening this month across the U.S., an idea that came across the pond from the U.K. where it was installed last summer.
Perhaps I'm using the term "installation" too loosely, but I think this is very cool.
It's called Art Everywhere US, and it's a collaboration between the Outdoor Advertising Association of America and several museums around the country to feature great American works of art on outdoor advertising spaces.
Some of the featured art was curated via crowdsourcing, and some selected by the museums themselves.
One in particular has some irony attached to it: Andy Warhol's famous Campbell's Soup Can. Ironic in that the advertising industry Warhol was paying homage to created a classic American work of art that will now appear on an advertising space.
The art ranges from the late 1700's to the 2000's, in a retrospective view of American art, displayed on outdoor spaces that range from billboards to transit stops to staircases.
It's an amazing public service to expose this artwork to the American public, with the hope of keeping the arts alive and driving attendance to the museums.
I'm surprised there are no brand sponsors ... that would have been cool too. Either way, I'm looking forward to seeing the buffet of art around the country, for all to enjoy and learn.
What's your experience? JIM.