Friday, August 1

Sexism at India's Airtel?

I would really love to get your take on this campaign from Airtel, a mobile provider in India.  The court of social opinion has weighed in, and I'd love you to as well.

You don't have to know the language to figure out what's going on, that's for sure.  People have been on fire on social media, on both sides of the fence, picking holes at what some are saying is mixed messaging.  Mixed messaging about gender roles, sexism, and professional behavior.

I don't know ... I kind of get it and I kind of like it to tell you the truth.  I actually think it's a pretty real portrayal and I love that it's tackling social norms and getting people to think.

Others say that it's sending a very mixed message.  I think it's bending our minds, which is a good thing.  It feels like a real account of balancing work/family responsibilities, managing workloads, and being an entrepreneur.

What's your experience?  JIM.

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