Friday, September 26
Riding "The Ice Bucket Challenge"
PRWeek asked me to provide my point of view on the recent phenomenon "The Ice Bucket Challenge," in a point-counter-point style column they have called "Gloves Off."
You know I love talking and writing about marketing so of course I said "yes." Actually I ended up saying "no."
Give a click here to see what I mean.
What's your experience? JIM.