Friday, September 26

Riding "The Ice Bucket Challenge"


PRWeek asked me to provide my point of view on the recent phenomenon "The Ice Bucket Challenge," in a point-counter-point style column they have called "Gloves Off."

You know I love talking and writing about marketing so of course I said "yes."  Actually I ended up saying "no."

Give a click here to see what I mean.

What's your experience?  JIM.

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