Thursday, September 11


What's up with waffles?  WTW.

It seems like every time I turn around, there's another "restaurant" selling waffles ... premium waffles at that.

Ice cream shops, diners, Taco Bell, and even high end restaurants. Cafe Bene, new to New York, has a whole line dipped in different flavors.  Food trucks pull up in front of stores and office buildings, making homemade waffles on the spot.  Everyone is talking about Liege Waffles, and in fact some are even importing them from Belgium just so they can be totally authentic.

I was talking to a restaurateur the other day who just bought special waffle making machines from Europe that exclusively press the exclusive mix of Liege Waffles that they are importing.  She's invested a substantial amount of money, hoping people are going to come for miles to try her waffles.

Me, I'm waffling.  I make them at home for sure, but I wouldn't go out of my way for them.

And let me tell you, people are picky.  If the caramelized sugar isn't quite right, then they're not quite Liege Waffles.  Next.

Have waffles replaced the cupcake that replaced the donut that replaced the chocolate chip cookie?

Just maybe.  What's your experience?  JIM.

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