Wednesday, October 15

Biometrics T-Shirts

This week my agency is having its 5th Annual Digital Summit ... a global gathering of our Digital Innovation Group where we share knowledge, explore opportunities, and advance our collective capabilities.

It's one of the best things we do all year!

In his opening remarks, our Global Digital President presented a whole range of "new" technologies and emerging behaviors that we should note as digital marketing professionals.

One of the most interesting, to my eye anyway, was wearable biometric clothing.  It's not brand new technology, certainly, but it's fascinating to see new applications that are merging into our lifestyles.

Hexoskin makes a fitness shirt that tracks your breathing, respiration, and heart rate while you are exercising so that you can track your performance.  Or if you have a health issue, you can track your safety.  Wear it at night, it'll track your resting heart rate and sleeping positions.  You can read it all from your smart phone ... and listen to music while you are exercising.

Track your beats to the beat.

Cool.  I'm running to get one this weekend.

What's your experience?  JIM.

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