Pink, pink, pink.
It's amazing when a brand can completely take over a color, and own it. Breast cancer certainly owns the color pink. And I don't think there's ever been another brand or cause or activity that has owned a color more.
As someone who has certainly had cancer impact my family's life, I applaud the activity.
I'm certainly not going to get into the politics of it all here, but I do think it's fair to acknowledge the debate about over exposure and the excessive use of pink. Some people think it's gotten to be too much.
And ... J. C. Penney?
A little proof that as marketers we have to be careful about how we use "pink." While the brand can't seem to get a break, they've gotten more than their share of commentary on this year's "pink" advertising. I'd chock it up to a bad execution because I'm sure the intentions were good.
What's your take on "pink?" What's your experience? JIM.