Wednesday, October 8

Thug Kitchen Cookbook

It's very hard to differentiate a brand in almost any category.  But some are harder than others.

Cookbooks is one of the particularly hard ones.

Our kitchen bookshelves are loaded with cookbooks, most of them signed.  We have two large bookcases filled with all sorts of topics from desserts to meats to raw foods to grilled vegetables to organic to French ... and everything else in between.

While we clearly collect them, we'd be pretty hard pressed to separate them out.  They're kinda all the same.  Sorry.

There are some standouts for sure, from some pretty amazing chefs with beautiful photography that's just fun to flip through, with a try of a recipe here and there.

Which is why I was so surprised to see this new cookbook come across my social media feed multiple times the other day.  Which is why I just had to take a look.  Which is why I cringed and laughed at the same time.

Which is why this just might be the most differentiated cookbook I have seen.  With a message that's important.

Thug Kitchen Cookbook.

The approach isn't for everyone, but they're clearly using a different technique (in this category anyway) to explain their usefulness to people.

I'll let the video speak for itself, and then duck as you'll comment.  If you're at work or around any sensitive to language, keep the volume low or put on your headphones.

What's your experience?  JIM

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