Saturday, December 27

Brand of the Year - Honey Maid

Every year I pick the brand that I believe made the most progress forward during the year.  And honestly, every year it's easy pickings for me.

This year is no exception.

Honey-Maid.  #ThisIsWholesome

I love what they did this year.  No new product introductions, no major innovations...just good clean marketing.

And a real, honest, and accurate portrayal of the American family.  Every one of them.

And a real, honest, and authentic response to grief from those who didn't see the American family the same way.  I was sad to see that those kinds of feelings still exist but happy that the brand stood up for its consumer.

The brand was a staple in my house when the kids were young, and thankfully the brand gave me a reason to bring it back home this year.

Love it.  #ThisIsWholesome ... they even tied their marketing back to their products, as well they should.

What's your experience?  JIM.

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