Friday, December 19

Geico Push It

We seem to be inundated with "sequels" in advertising lately...campaigns that flow from one to another, trying to borrow a winning formula from a previous execution.

But like I mentioned with the Kmart holiday work, sequels rarely match up to the original. And I'm afraid that's the case with the new Geico "Push It" campaign.

I've gotten a bunch of posts telling me, "I don't get it." I don't either.

It's sort of sad because Geico has built a (marketing) reputation for creating really engaging campaigns that extend beyond advertising, pushing into our pop culture. "Push It" doesn't do that I'm afraid.

People tell me that they don't know what it does. Well one thing, here we are talking about it.

Take a look:


What do you think? What's your experience? JIM

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