Wednesday, December 3

John Lewis

We are nearing the end of the year, so you know what that means, right?!?  Year-end lists!

AdWeek recently came out with their top ten spots for the year, and we reviewed some of them in my NYU class last night.  Click here for the full list.

This one from UK retailer John Lewis really hit me.  I'd never seen it before, nor did I realize that #MontyThePenguin had become such a sensation.  Once I saw the spot, I got it.

It captures the true meaning of gift-giving, perfect for the holiday season and evidently perfect for this brand.

Give a look here:

From what I understand, sales of #MontyThePenguin are through the roof!

What's your experience?  JIM

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