Friday, December 5

Lufthansa Promotes Berlin

In a very unique campaign to promote its new service from Sweden to Berlin, Lufthansa airlines offered people a free trip to Berlin along with a whole new life ... and a new name.

The video describes it all.

Is it complicated?  Sure ... a lesson in how complications aren't always deadly.

Is it risky?  Hell yeah, I can see many a client getting scared by the concept.

Is it totally cool?  You be the judge.  What's your experience?  JIM

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