Friday, December 19

Top Marketing Moments of 2014


Marketing is a spectator sport, and there was a lot to see this year!

Here's my annual countdown of the top marketing moments of the year...a review of the brands that had us all talking, engaging, sharing, and hopefully buying.

10:  Share a Coke:  The promotion of the summer. Even I got a kick out of it when someone gave me a "Dad."

9:  Perfect Brackets:  Turned out to be a safe bet during March Madness.

8:  A Gay CEO:  Apple CEO comes out, and so does Apple.

7:  Jimmy Fallon:  It's all about the video, baby.

6:  Brands for Sale at P&G:  One man's trash is another man's treasure.

5:  The NFL and CoverGirl:  When one brand's crisis becomes another brand's problem too.

4:  Barbie in Sports Illustrated:  Yet another milestone for this brand icon.

3:  #LikeAGirl:  Putting a spotlight on gender perceptions.

2:  The Ice Bucket Challenge:  While I'll admit I didn't get it and I didn't do it, I'll also admit that I'm in the minority.

1:  The World Cup:  Has soccer finally made it in the US?

Anything you'd like to add? What's your experience?  JIM.

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