Monday, January 5

Weight Watchers - Snacking

"If you're happy and you know it, eat a snack."

Usually all of the weight loss marketing waits until January 1st to kick in.  It's part of our pop culture. But his season it all started a whole lot earlier, right in the middle of the holidays, thanks to perennial weight loss leader Weight Watchers.

I'm a big fan of the brand, in full disclosure.  I've been an observer, participant, and admirer for years. The system works, and generally so does their marketing.

But this year there is a twist to it all. No big celebrity challenge, at least not that I've seen.

No new plan to promote. Just a simple message that appears to have resonated with consumers ... we eat emotionally.

If we could just cut out the emotional eating, then we'd probably lose weight. Oh, how I love the creative:

The brand did throw in a new Personal Coaching option into their program too ... brilliant. And I love the creative on this one too:

"Hey, pumpkin pie!" What's your experience?  JIM

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