Tuesday, February 10

Authenticity in Healthcare

When describing the healthcare industry, "authentic" isn't often on the top of the list.

Using results from my agency Cohn & Wolfe's recent study on Authentic Brands, I examined the notion of healthcare brands and companies being and becoming more authentic for the magazine DTC Perspectives.

Give it a click here if you'd like to read it.

What's your experience? JIM.


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