Thursday, February 26

Dodge Wisdom

My daughter sent me a text the other day, asking if I'd seen the new commercial from Dodge that features the people over 100 years old. She's a senior at Penn State and I'm a lucky dad because she actually pays attention to what I do for a living!

"Yes," I replied, "it's from the Super Bowl." Truthfully, I had forgotten about it and never even covered it in any of my Super Bowl recaps. I guess it fell under the radar for me.

But not for her, and it took me a bit by surprise.

I would have assumed that the spot was attempting to reach an older demographic. Perhaps not centurions, but certainly the younger baby boomers and Gen Xers. I think I may have been wrong.

I think perhaps the spot was targeting Millennials. We know they respect those that came before them, and have a much smaller generation gap then those older. I've experienced that myself with my two millennial children.

Perhaps the "wisdom" being extolled in the copy is for the newest generation to enter the workforce and hit the roads. Perhaps this was aimed at them.


100 years of #DodgeWisdom. Indeed.

What do you think? What's your experience? JIM.

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