Tuesday, February 3

Super Bowl 2015 Advertising - Fan Favorites

There's always lots of speculation about the value of Super Bowl advertising...is it worth the $4.5million investment? But let's put that aside for a moment and remember how this all started: people love to watch entertaining television advertising. It's a form of storytelling and filmography so let's just enjoy it!

Here are a few fan favorites from this year...at least as discussed during my Twitter party and in all the commentary since the big game.

Fiat "Blue Pill." At first it looked like a spot for Viagra, which I think was the point. As we followed the journey of this "little blue pill" we discovered that it's a spring board (literally) for launching a new car model. I love the break from the formulaic car advertising which has been so obvious and expected. Bravo!

Doritos "When Pigs Fly." Doritos continued its crowd-sourced campaign again this year, with a couple of spots that were met with great delight. This one actually had pigs flying, leaving many to say that it was the best of the night. Not sure about that, but it was fun to watch.

Snickers "You're Not You." Snickers continued its long-running campaign with yet another installment, using a classic scene from The Brady Bunch. It's was no "Betty White," but still, what's not to love?

Let's face it...it's fun to take a break from life and enjoy a little advertising. Sometimes we don't need to analyze it more than that!

Did you have a favorite? What's your experience? JIM.

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