Wednesday, February 4

Super Bowl 2015 Advertising - Hidden Gems

It seems like every year at the Super Bowl that a few pieces of advertising get all the attention...and in the blink of an eye the others pass by us in thirty seconds. And if the game is good like it was this year, some of the advertising really goes by unnoticed in all the hype of scoring and interceptions and bad calls.

So while this year there was lots of commentary on the Budweiser puppy, Always #LikeAGirl, and the Doritos "airplane guy," there were a lot of other spots worth noting that didn't get a lot of attention in the moment.

Here's my attempt to give them a little more time in the spotlight, because I think they're worth it!

T-Mobile with Kim Kardashian. I'll admit that I'm not a big fan, but I have to say that this spot was quite clever. I'm a sucker for self-deprecation, and coming from someone unexpected makes it even better. Plus it was actually tied to a key message point about the brand, tackling an issue that many of us issue that many of us get annoyed by. Actually well done, surprisingly.

Weight Watcher "Take Back Control." While we're used to seeing weight loss advertising on January 1st, the Super Bowl isn't really the time to count calories. I love how Weight Watchers approached weight loss from a different angle, hitting right at the heart of our struggle with food.

Jeep "This Land." I was dying to see something that would pull on the American heartstrings. It's the Super Bowl, after all! It finally came, late in the game, when the only thing viewers were paying attention to was the score. So this little ditty bears viewing again now. I just love it.

I love how it played on the Grand Canyon, just a stone's throw away from where the Super Bowl was being played!

Go Daddy gets real. The king of controversy finally showed us something real, and gave us a real depiction of what the brand actually offers. While not as exciting as a race car driver or a super model kissing a nerd, it made for much better branded advertising, doing what advertising should do...motivate us and tell us something about the brand.

Hopefully we'll see these spots live on for a few months in other venues, because they are worth being enjoyed over and over again. And I hope they do well for their respective businesses.

What's your experience? JIM

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