Friday, February 13

Valentine's Day

With all the hype of the Super Bowl and the Grammys behind us, I feel like we're taking a little marketing break from all of the intense activity. Not so fast...'s Valentine's Day.

You can't go online anywhere without getting inundated with reminders and promo codes to buy flowers and there nothing else important for this holiday? Despite all of the activity, I have to say that the branding is quite sparse making it almost impossible to tell one brand from another. Is it ProFlowers or 1-800Flowers or what not?

But there is one brand that is distinguishing itself for this major holiday, and I have to imagine that this is prime time for them...Hallmark.

The brand has been creating videos of couples of all flavors and types, asking them to describe their "partner" without using the word love. And they've literally used couples of all flavors and types.

The campaign is called #PutYourHeartToPaper, and you can click here for their YouTube channel.

The couples reflect an amazing range of our culture, which to me is the best part.

Well done Hallmark!

I also have to give some props to brand classic Oreo for coming out with Red Velvet Oreos, just in the nick of time! And to Dunkin' Donuts for their annual heart shaped donuts...with heart sprinkles.

You gotta love a little love...spread it around!

What's your experience? JIM.

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