Thursday, April 16

Birthday Cake

What's going on with birthday cake? It seems to be popping up's the newest flavor to be hitting all things food.

Cookies, candies, novelties, beverages, vodka...Oreo, M&M's, Peeps, Muscle Milk, Smirnoff...about the only thing these things have in common is that they've all introduced a birthday cake flavor into their lineup.

Pop Tarts, Goldfish, Good Humor, Lay's...the list goes on and on. Every brand and food category seems to be jumping on the birthday cake bandwagon.

What's our obsession with birthday cake?

Part of it is certainly the taste, because if you like the taste then you love the taste. I happen to love the taste!

But I think most of it is nostalgia. I don't know very many people that don't love their birthdays, especially when you're young. And when you're older and perhaps don't want to count them anymore, you still remember how fun birthdays used to be. The common denominator for all of us is the traditional birthday cake with candles (and probably a birthday hat of some sort). It's a sight and taste that you never forget.

Which is why it tastes so amazing when it's in cookies, candies, novelties, beverages, and name a few.

What's your experience? JIM.

PS - Since today is #TBT, I thought I'd throw in an old birthday shot of my own.

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