Monday, April 13

Hillary's Logo

Well yesterday we finally got the answer to the biggest non-question in our recent political history: Will Hillary Clinton make another run for President?

A solid yes.

And while I don't want to get into politics here, I do want to comment on her new logo. Not only did Hillary's announcement light up social media, her new logo drew quite a bit of attention as well. It's quite a strong contrast from her last go's much more confident.

Much more assumptive...She not only can go by one name, like Cher or Madonna, but she can evidently just go by one letter! She knows we know her.

A forward feel to it...I love how the horizontal line in her "H" is actually a forward-moving arrow. Clever, actually.

Social media savvy...This one little icon fits perfectly in an avatar and it's easily recognizable from the smallest of mobile devices. Instant recognition no matter where you are or where she is. Luckily she is as social media conscious as her logo is.

I bet you can see it from outer space.

I'm a brand guy, so of course I will spark to branding elements and I have to say, politics aside, that this is a good one!

What's your experience? JIM.

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