Friday, April 17

Maybe "Dad" Isn't So New

In the last ten years or so, we've certainly seen a meshing of gender roles at home, and we've certainly seen "dad" become much more visibly active in running the home and taking care of the kids.

Thankfully, we've also seen marketing catch up in how it portrays dad. We've gone from the bumbly fumbly dad who just can't seem to get it right, to the dad who stands hand in hand with his partner making the household hum...kissing the kids goodnight after them cooking dinner, doing the dishes, and giving them baths.

I for one am thrilled because like many of my friends I am one of those dads and I'm one of those marketers.

So I was fascinated to read this blog post about the evolution of dad through the centuries. Evidently, "new" dad isn't so new! There have been many times in our history where it was dad taking care of the home and the kids, just like today. Mom's role has also evolved through the ages as well. Fascinating.

Give a click here to read it.

So maybe this renaissance dad in #HowToDad really is Renaissance?

What's your experience? JIM.

PS - I've got my own book coming out about the evolution of fatherhood...available 6/2.

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