The campaign they launched last year featuring modern families of all flavors, to me, showed an inspiring range of culture...single parents, mixed ethnicities, physically challenged, same sex...every flavor but all family.
So it's no surprise that their next marketing move would be equally as reflective as our culture.
The brand just signed Jesse Tyler Ferguson of Modern Family fame to be its newest spokesperson...actually he's going to represent both Swiffer and Febreze.
Like his character Mitch on Modern Family, Jesse is a self-described neat freak and suffers from allergies...something both Swiffer and Febreze can address. In fact both brands have recently been certified as allergy and asthma friendly, something very important to a lot of families, including my own.
Jesse is also a man. I personally admire how the brand has showcased the fact that men also take care of their homes and do the cleaning, just like women. Including my own!
Thank you Swiffer for the continued inspiration...we all appreciate it.
What's your experience? JIM.