I'm not sure I'd ever see the day, but last night in my class at NYU I witnessed something quite shocking...wine in a can.
During our weekly "week in marketing" review, one of my students brought in a video from the Union Wine Company in Oregon for their Pinot in a Can. Now I consider myself to be quite open-minded, thank you, but even I grimaced at first.
Wine in a can?
But she went on to explain....
Many millennials don't have big homes or apartments, and hence don't have glassware. OK.
Many folks, not just millennials, are living a more fluid lifestyle where they consume alcohol (and other food and beverage) on the go. OK.
Advances in wine making now make it possible to have a good quality wine product in a can, rather than the traditional cork and bottle. OK
And the people from Oregon are very proud of their state and the products that come from it. Got it.
I have to say, once I shook my stereotypical view of wine drinking, I was intrigued.
The video series pulled me in. It's a low production (very), somewhat cheeky (extremely) series of shorts that challenge the conventions of wine and really do make you go hmmmm.
It's not Hollywood, and it's not France, but it's filled with Oregon pride...as is their website. Gotta love it.
I'm going to give it a try. What's your experience? JIM