Friday, May 29

Concentric Circles of Competition


I'm writing a new series of articles over at Entrepreneur that mirror my class at NYU....all about the difference between a product and a brand. It's been a fascinating exercise to turn a semester's worth of content in a fourteen week series of posts. I've always said that focus is a good thing, and I'm learning my own lesson here.

This week's post is about how to analyze your competition from a product and a brand perspective. Most marketers focus on the product side only, but hopefully I've been able to show that it's your brand competition that is perhaps an even greater threat.

Give a click here to give it a read.

What's your experience? JIM

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