Tuesday, June 23

Target Loves Every Body

My daughter turned me onto this new campaign from Target: Target Loves Every Body.

It is swimsuit season, after all, which makes it the toughest time of the year for anybody to love their body. It just comes with the territory. It's likely the low point in self esteem when it comes to body image.

So Target brilliantly pulled together four bloggers into a video, each with a characteristically different body shape, to not only fit into a swim suit, but to talk about it. And to revel in it.

I love how the host got each of the women to talk about their favorite and not so favorite parts of their body...let's face it, honestly is the best policy when it comes to this stuff...inspiring other women to do the same and to do something about it. But not with exercise and diet, but with the right swim wear selection.

This is not a new message, and we encounter this phenomenon every year right around this time. But Target tackled it a bit differently, with a fresh approach using influential bloggers who talk about this stuff all the time with their audiences.

This is what we should be talking about to build self-confidence in a moment (like wearing a swim suit) that our confidence may not be at a high point.

Click here to read a bit more and to see some great stills.

Well done.

What's your experience? JIM.

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