But she can't do it alone, which his why I love seeing brands jump in and try to help as well.
Take a look at this video from Google My Business, featuring a small business owner from an unsuspecting place trying to do their part. I had to pick my jaw up from the floor by the time the video ends.
"My gym should be more than a place to work out, it should be a place to belong."
Every brand, every business, every person should be thinking the same way.
Last week I was on a flight to Dallas and waiting with me in the gate area and then sitting in front of me on the plane was an off-duty flight attendant. She was transgender. She was single-handedly the nicest, most engaged, most interesting stranger that I had met in (ok I'll say it) years. So confident, so poised, so friendly...totally engaged with everyone around her in the most sincere of ways. Her winks of acknowledgement to me were priceless. I was hoping that everyone else was noticing too and telling others just like I'm telling you now. She was inspiring.
All I could think was what an incredible role model she is...for any of us. For all of us.
If we are going to change the world, we all have to help. I've just released my own story, in my own little attempt to help others struggling with what I once overcame. We all have to do our part.
And the more brands that jump in to help, all the better. It's shows a force of nature and a movement of pop culture that can indeed change the world. Every corner of the world. Bravo!
How can you help? What's your experience? JIM.
PS - If you are interested in checking out my new book Out and About Dad, give a click here.