A friend sent me a new video from Nike and said "anyone with a disable family member will appreciate this."
I beg to differ. Anyone with children can appreciate this. Scratch that. Anyone can appreciate this.
Witnessing the commitment of a brand to help its consumers is nothing short of awe-inspiring, and it completely elevates our opinion and respect for the brand.
Enter Nike: "If you have a body you're an athlete. And that means every body."
Now we may think of Nike as a mega-brand and a mega-business, but all it took was one employee and a simple letter with a simple requested that was posted onto social media. The rest is life changing.
You simply must take a look at this video where the brand describes the launch of their new technology, FLYEASE, designed for people with disabilities.
You'll be inspired. I know that I was.
"I felt a wave of independence that I never felt before." Incredible.
"If you have a body you're an athlete. That means every body." Everybody indeed.
What's your experience? JIM.