Saturday, July 18

Nike for the Disabled

A friend sent me a new video from Nike and said "anyone with a disable family member will appreciate this."

I beg to differ. Anyone with children can appreciate this. Scratch that. Anyone can appreciate this.

Witnessing the commitment of a brand to help its consumers is nothing short of awe-inspiring, and it completely elevates our opinion and respect for the brand.

Enter Nike:  "If you have a body you're an athlete. And that means every body."  

Now we may think of Nike as a mega-brand and a mega-business, but all it took was one employee and a simple letter with a simple requested that was posted onto social media. The rest is life changing.

You simply must take a look at this video where the brand describes the launch of their new technology, FLYEASE, designed for people with disabilities.

You'll be inspired.  I know that I was.

"I felt a wave of independence that I never felt before." Incredible.

"If you have a body you're an athlete. That means every body." Everybody indeed.

What's your experience?  JIM.

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