Monday, August 3

Nature Valley #RediscoverNature

Nature Valley (as in the granola bar) is taking on the topic of how our children are spending their free time by comparing three generations activities.

The video takes us from blueberry picking and building forts to texting and playing video games. I'll admit it, I built forts and played Pac-Man.

The brand is asking us to #RediscoverNature. A worthy thought and a good platform for content marketing. This from the brand that mapped out nature trails for us last year.

Give a look and tell me what you think:

The notion is good. Not sure I completely buy in but the notion is good.

What's your experience? JIM.


  1. Seems like an overreach and too much of the "You damn kids, get off of my lawn!" message. And I might be reading too much into it, but it seemed focused on WASPy looking Americans. And the brief segment with the only people of color talk is edited so they are talking about watermelons. (!)

  2. Not the most perfect execution on many levels ... or so that has been the feedback anyway. JIM