Friday, October 9

Barbie, You Can Be Anything

I'm going to put it out there that Barbie is one of the most iconic American brands ever. Sure, she's been in hot water a few times in her life, but all in she's been a staple in many American families for decades.

I know she was in mine.

But to my eye, her latest marketing effort takes her influence to another level and in my opinion strikes the perfect cord on the impact she truly has...or wants to have.

I applaud the effort, as a dad and as a marketing. Barbie, you can be anything.

Just imagine the possibilities.

Isn't that what we have our children imagine their possibilities? When they are young, they often do that through play and Barbie is right along side them.

I applaud the brand!

What's your experience?  JIM.

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