Thursday, October 1

Coffee-Mate In The Buff

I'm writing this post today not because it's breakthrough marketing and not because it's breaking's just kinda fun. I'm a little tired today, and I just need a simple little smile to get my creative juices flowing. :)

To get some attention for it's coffee creamer Coffee-Mate Natural Bliss, Nestle decided to draw a little attention to the fact that the product is all natural. So it took over a coffee shop in New York and staffed it with baristas that were all in the buff. Body paint, actually, but nude otherwise. They also included some customers in the raw as well.

Has this kind of "sex sells" and "body art" been done before? Absolutely. But it's still fun watching people and it's still fun seeing the creativity in the artwork from a biker to a guy in a shirt and tie to the two baristas behind the bar.

The body art is really well done, no surprise there.

But what was even more interesting? Many of the New Yorkers were more surprised that the coffee was free that day than surprised that the folks were nude.

Gotta love New York. And for what it's worth, I've tried the product many times and it's quite good. Especially the vanilla. :)

What's your experience? JIM.

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